The Founder's Story

For a long time, I prayed for clarity about my purpose. I knew God had placed certain gifts inside me—an eye for detail, a heart for service, and a deep desire to create peace wherever I go. But for years, I didn’t realize those simple gifts could be used for something bigger.

One day, during a quiet moment with God, He reminded me of something small but powerful:

“Your gifts don’t have to be loud to be meaningful.”

I thought about how much joy I felt transforming a space—bringing order to chaos, creating calm where there was stress, and leaving people feeling refreshed, supported, and cared for. Cleaning wasn’t just a task for me… it was a ministry. It was a way to serve people in their everyday lives.

I realized that the same God who created beauty, order, and peace in the world had given me that same ability on a smaller scale. And instead of hiding it or downplaying it, it was time to steward it.

That was the moment The Fruitful Standard was born.

I wanted to build a business rooted in faith—one that honors God not just with words, but through service.

A business that treats every home like a blessing.

Every client like family.

Every task as a chance to show God’s love through excellence, kindness, and integrity.

This business isn’t just about cleaning; it’s about creating a standard of fruitfulness in everything I touch. It’s about showing that when you use the gifts God placed within you—no matter how simple or everyday they may seem—He can turn them into something impactful.

I started this cleaning business because God called me to serve, to steward, and to use my hands to create peace and order, one home at a time. And every day, I’m grateful I said “yes.”

- Erica Reeves